Key Responsibilities

1. Keyword Research & Strategy

  • Conduct keyword research to identify high-value search terms and opportunities
  • Analyze search intent and competitor keyword strategies
  • Support in developing keyword mapping for website pages

2. On-Page Optimization

  • Optimize meta titles, meta descriptions, headers (H1–H6), and URL structures
  • Improve internal linking structure and content relevance
  • Optimize images (alt text, file names, compression)
  • Ensure proper keyword placement and content alignment
  • Assist in content optimization based on SEO best practices
  • Monitor and improve click-through rates (CTR)

3. Off-Page Optimization

  • Support backlink building campaigns through outreach and relationship building
  • Identify and acquire high-quality backlinks
  • Perform competitor backlink analysis
  • Monitor domain authority and link profile health
  • Track brand mentions and citation opportunities

4. Technical SEO

  • Assist in technical audits (crawl errors, broken links, duplicate content, indexing issues)
  • Monitor Core Web Vitals and site performance
  • Support implementation of schema markup and structured data
  • Ensure mobile responsiveness and site speed optimization

5. Performance Tracking & Reporting

  • Monitor website traffic and engagement using Google Analytics
  • Track keyword rankings and visibility
  • Analyze performance using Google Search Console
  • Prepare weekly/monthly SEO reports with insights and recommendations
  • Track KPIs such as organic growth, bounce rate, CTR, and conversion rate

6. Collaboration & Continuous Improvement

  • Work closely with content writers, developers, and designers
  • Stay updated with algorithm changes and industry trends
  • Recommend SEO improvements based on data analysis
  • Support A/B testing initiatives for SEO performance

Required Qualifications

  • Bachelor’s degree in Marketing, Business, IT, Communications, or related field
  • 0–2 years of experience in SEO or digital marketing
  • Basic understanding of search engine algorithms and ranking factors
  • Familiarity with SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.)
  • Strong analytical and problem-solving skills
  • Proficiency in MS Excel / Google Sheets
  • Excellent written and verbal communication skills
 

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