Key Responsibilities

Strategy Development

  • Develop and execute an integrated marketing strategy aligned with the company’s business objectives, with a primary focus on digital platforms.
  • Analyze market trends, customer insights, and competitive landscape to identify growth opportunities.
  • Establish KPIs and metrics to measure the effectiveness of marketing campaigns.

Digital Marketing

  • Lead all digital marketing initiatives, including SEO/SEM, email marketing, social media, content marketing, and paid advertising campaigns.
  • Drive performance marketing campaigns to maximize ROI and customer acquisition.
  • Oversee website development, optimization, and user experience to ensure alignment with marketing goals.

Content and Brand Management

  • Develop a consistent and compelling brand voice across all digital and traditional channels.
  • Oversee content creation and strategy, including blogs, videos, whitepapers, and social media posts.
  • Ensure all marketing materials adhere to brand guidelines.

Team Leadership

  • Build, lead, and mentor a high-performing marketing team.
  • Foster a collaborative culture, encouraging innovation and data-driven decision-making.

Budgeting and ROI Analysis

  • Prepare and manage the marketing budget, allocating resources to optimize impact.
  • Analyze campaign performance and provide actionable insights to maximize ROI.
  • Report on marketing effectiveness to senior leadership.

Collaboration and Partnerships

  • Collaborate with sales, product, and customer service teams to align marketing strategies with business goals.
  • Build and maintain relationships with external agencies, vendors, and partners.

Technology and Tools

  • Stay updated with emerging trends, tools, and technologies in digital marketing.
  • Leverage analytics tools to monitor campaign performance and customer behavior.

Qualifications and Skills

  • Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s preferred).
  • Proven experience in a senior marketing role, with at least 5+ years in digital marketing.
  • Expertise in digital marketing tools such as Google Analytics, AdWords, SEO tools, CRM platforms, and marketing automation software.
  • Strong analytical skills with the ability to interpret data and provide actionable recommendations.
  • Excellent leadership, communication, and interpersonal skills.
  • Experience in managing budgets and forecasting ROI for marketing campaigns.
  • Knowledge of web development principles and UX design is a plus.

Key Attributes

  • Strategic thinker with a hands-on approach.
  • Creative problem-solver with a focus on achieving results.
  • Proactive, adaptable, and able to thrive in a fast-paced environment.
  • Ability to recruit, nurture, inspire and lead a dynamic and result oriented team

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We appreciate your interest in Aufait.

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